4.6 / 5

4.6 Great
The main metric, showing how trustworthy is the business. Calculated using proprietary rating algorithm based on the AI, analyzing 25 different parameters.

4.6 / 5

Trust Score









Is legit?

  • Many trusted websites are linking to this site
  • The site has mostly good reviews
  • The SSL certificate is valid
  • This website has existed for more than 3 years
  • Facebook account found with large audience
  • Instagram account found with large audience
  • Linkedin account found with large audience
  • Business not mentioned on Wikipedia
  • Pinterest account not found
  • Twitter account not found
  • Youtube account not found
We check all genuine customer reviews and show the number of approved and rejected reviews. All fake or false reviews are excluded from the Reviews Score.

Reviews Analysis





AI declined reviews



Based on 67 reviews



9 reviews



58 reviews Review

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Last update: Wed, Nov 3, 2021 7:46 AM

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price 1 /5

customer service 3 /5

They have a chatline which i used. I told them the issue I had with a download off their downloads part of their site. Which by the way teach you anything from slight of hand to gimick creation. The man talked me through everything. They have a massive selection of magic tricks, and masses of downloadable video. If you buy and do not like you can send it back. However that chat where you talk to a fellow magician is by far the best as we all need help at times. Plus they are full of stock.

3 years ago

review by Stephen Garner

Discovered these guys when I moved to the Isle Of Wight years ago, always helpful and friendly as well as great advice on what to buy (and what not to buy too!), even helped me routine my act. If you’re an old pro or a fresh faced ‘newb’ these guys are just brilliant!

3 years ago

review by Darren “Emrys” - IOW Wizard

There is so much information that is offered up for free with this website. Their blog is FULL of great tips and training, all the stuff other shops don't help you with. I honestly feel like Merchant of Magic wants their customers to be great magicians, not just sell them tricks, their support is great.

3 years ago

review by K. W.

Sent me a faulty item, which is fine because these things happen. Spoke to them about returning it. was told to just return the gimmick, which was a sheet of metal. Was told to put it in an Envelope with a stamp on. Which i did. Next day they rang to claim they have received an empty envelope. According to them the envelope had no physical damage. Non at all. they told me they were convinced the metal was never in the envelope. i then asked if he could send me a picture of the envelope so i can go to my post office and enquire. i was told they never had a camera so that wasn't possible. i then asked for them to send me the envelope back. next day i received the envelope with had a clear outside of the metal sheet on it. also had a rip down the site of the envelope which was clearly where the metal had come out. They have lied to me and now they are saying its my problem. to make things worse they have offered to sell the item to me again at cost price!!! absolute WORST customer service. I would be very wary of these guys. If you have a problem with your order you could risk losing your money.

3 years ago

review by Jon

#price(1/5) #customer service(1/5)

Had cause to contact Wilson (customer care) from The Merchant of Magic to try and track down an instructional video from an effect I had purchased 2 years ago. Through absolute persistence and determination he was able to achieve the improbable! ... What a magician and 5 star customer service!! Thank you.

3 years ago

review by Stephen A.

#customer service(5/5)

I have been a customer of Merchant of Magic for several years, and never hesitate to recommend it to my fellow magicians. A company may be judged best when something goes wrong, and recently, I had to make use of this companies generous returns policy for the first time. As soon as I contacted the shop, they were incredibly helpful, friendly, and efficient, leaving me with nothing to complain about. I am certain that anyone who reads this review, and goes on to become a customer of Merchant of Magic, will, like me, never be disappointed. Thank you Dominic & Co.

3 years ago

review by Chris John

I spent two hours in the shop with Dominic and Mark, just discussing magic. There was no pressure to buy anything, in fact Dominic spent some time explaining a move for me, and even videod it for me on my phone. I would definitely call in for a visit if I am in the area again. As regards service .I have purchased many items from MOM in the past, and always recieved great service. Well done guys, and many thanks. John Neiass

3 years ago

review by John Neiass

I've been using The Merchant of Magic for many years now, Dom and the team have helped me take my childhood interest in magic from a hobby to a performing magician. The team are friendly and open to introduce magic to all. And now with the new shop you can walk in and watch a lot of the magic performed before you buy it!! Makes me feel like a child again!! Thank you team

3 years ago

review by Joel L.

We found that this business has an active Facebook page with 18408 followers. From our experience this can indicate that the business is trustworthy and popular among people. We have discovered that this business has SSL (secure sockets layer), which means that this business handles your data, such as personal information or credit card details, with secure connection. We found that the domain for this business is older than two years which could be an indication that this is a trustworthy business with an established customer base and experience in their field. We found that this business has an Instagram page, where they communicate with their customers using images and videos. This is usually an indication that the business has some visual aspects that it wants to showcase.

by Smart.Reviews Review

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