Essential Foods

I adopted a pedigree German Shepherd 5 months ago, who had been fed cheap supermarket filler food for most of his life. I immediately sought to change his diet and did what most people do - choose a premium price mass market 'breed specific' product. He was doing great on the new kibble, and I had no reason to change...until I began researching online. Having poured over articles and forums I realised I had inadvertently fallen victim to clever advertising techniques and was not, in fact, feeding him the highest quality food. Fortunately, there exists a site which provides comparative analysis of dog nutrition and I proceeded to spend hour upon hour searching for a dry food which was rated 5.0 out of 5.0, within a respectable price range, where all it's variants were made from fresh ingredients (of which a tiny proportion is dried) and has no by-products. Essentials is the only brand that meets these standards out of 100+ options. Over the past 3 weeks I have slowly transferred him to the Superior Living variant and the positive change in him is astonishing...and his coat feels like pure silk. I am going to try the Nautical variant and Estate variants in due course, and will have complete peace of mind knowing that he is being fed the best kibble available in Europe. Thankyou to Christian and his team!

My Chocolate lab (10 months) was on Royal Canin when we collected her at 8 weeks. I hated the greasy residue on my hands when I fed her and her poops were always soft and often very runny - if it rained before we picked up it was impossible. When she was 5 months old I started looking at an alternative and went onto allaboutfood. I was happy with what I was paying so looked at that sort of price. Essentials The beginning Large came up trumps every time so I thought we would give it a go. Sadly she got that nasty bug at christmas so was on a diet of chicken and rice for a week but I just decided to put her straight onto essentials when she recovered - well I haven't looked back! Her coat is glossy and shiny, she is alert, sated and he muscle tone is incredible! I am delighted and to top it all off, all the time she was on RC she woke up every morning with really gungy eyes - and now they are clear.
Highly recommend this food and it smells so good and we receive it within a day or two of ordering.

Young Labrador girl dull brown coat and drove us mad with itching vet checked was going to start running testsWe discussed food I had tried a few main names that scored high in Allaboutdog food even tried raw which really didn't suit her I even cooked food for her gave up Then found your food from virtually 1st week she's totally different dog happy deep black with diamond shine to her coat no itching and hair appetite is more even doesn't now snack on anything she finds BOG works VERY VERY happy owner .people /vets are visibly shocked how good she looks Oh and she's now come into season we were also getting concerned that wasn't going to happen thank you

We’ve fed Essential to our racing sled dogs aged between 1-10 years old for the past 2 years now in the U.K. we’ve been very pleased with both the quality of the product and the quality of the service. The dogs never miss a meal and are all in peak working condition.

I have four indoor cats, two of which are very fussy! They all really enjoy Essential Jaguar cat food. Excellent quality and very good value. I have recommended Essential Jaguar to my daughter, who is getting two Sphynx kittens soon, and she will be giving them this food!

Swapped our two Labradors onto this food after seeing how high this foods nutritional value was compared to Royal Canin.
They both love it but was amazed by the improvement in the energy and mobility of our 13 year old. She is a new dog, running up to other dogs whilst out on walks and bounding along with a real spring in her step.
Our 18 month old is very happy too.
Will be buying more soon.
Have already recommended to friends.

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